Michael Whalen

The Vision Behind Artist Expansion:

Artist Expansion is more than a service—it’s a creative movement.

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Founded and led by two-time Emmy® and BMI Award-winning composer Michael Whalen, this platform exists to empower musicians, composers, and performers to thrive in today’s ever-shifting music industry.

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As head coach, Michael has guided artists at every stage of their journey, offering not only proven strategies and insider knowledge, but also the clarity and courage needed to grow an audience, shape a powerful brand, and move through the music business with confidence.

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Michael’s career is a living testament to this vision. With over 850 film and TV scores, thousands of commercials, and award-winning work in video games and television themes, he has touched nearly every corner of the industry. As a recording artist and producer, his 51 solo and soundtrack albums have generated more than 1.3 billion streams worldwide since 2015 - a reach that underscores both artistry and sustainability.

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Known for cinematic soundscapes and melodies that resonate deeply, Michael brings together composition, sound design, and production in a way that bridges emotion and innovation. His expertise extends far beyond the studio: he has served as a record label executive, copyright and monetization specialist, and a frequent voice on the future of the music business.

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A passionate educator, Michael has shared his knowledge as an adjunct professor at Berklee College of Music, The City College of New York, NYU, and The New School.

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Through Artist Expansion, he continues this mission: to champion independent artists by offering bespoke development, strategic consulting, and boutique label services. The goal is simple yet powerful—to help artists not just survive, but thrive, creating careers that are lasting, impactful, and true to their vision...

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