Additional Reading

Michael Whalen is a thought leader on music business, streaming, copyrights, artist development and the future. Read some of Michael's blogs to see how he thinks... 

 

The Art of Music Monetization: “Selling”

 

The Art of Music Monetization: “Metadata”

 

The Art of Music Monetization: “Splits”

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The Importance of Marketing Containers (aka “Fish in a Barrel”)

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Shazam is the most important new piece of data in music streaming...